Tangerine Gourmet spices & Dry Fruits

OUR ROLE

-CONCEPTUALIZATION
-RESEARCH
-PACKAGING DESIGN

The client envisioned a range of exceptional, healthy whole spices and dry fruits meeting international standards. Her passion and enthusiastic approach guided her in shaping her idea, leading to our collaboration. She is committed to sourcing spices from the finest origins to redefine culinary creations. Her journey started with a group of passionate food enthusiasts dedicated to enhancing culinary experiences with whole spices and dry fruits. They recognized the power of pure, natural spices sourced fresh to elevate everyday meals. The brand aims to spark culinary curiosity and innovation among home cooks and professional chefs, offering a premium, creative spice experience that turns ordinary dishes into extraordinary delights.

CHALLENGE

-Creating a unique brand identity and packaging is crucial in a competitive market.

-Adhering to its brand guidelines, the company should develop creative concepts to enhance brand recall among customers.

-It was crucial to creating internationally appealing designs that stand out on shelves and forge an emotional connection with the Indian audience.

-Create packaging designs with a minimalistic look that effectively communicates the brand’s message of quality and handpicked selection while appearing creative and distinctive in the market.

Our Approach

-Our initial objective was to develop packaging designs for their two categories embodying the brand’s message. Our conceptualization team carefully examined and grasped their need for packaging with an international look and feel.

-We designed plain dry fruits and whole spices packaging using an off-white base to symbolize purity and a leaf motif to convey healthiness. The detailed product imagery ensures that the products are visually appealing and easily recognizable on shelves and in online sales.

-The approach for this concept aims to secure a competitive edge and enhance brand recognition in both modern retail chains and online marketplaces.