Shuddh Harvest

OUR ROLE

-CONCEPTUALIZATION
-RESEARCH
-BRAND LOGO DESIGN
-PACKAGING DESIGN

Revitalizing the Brand Identity for a Bangalore-Based Dry Fruits and Seeds Company

A Bangalore-based startup aimed to make a significant impact in the health and wellness sector with its new line of dry fruits and seeds. Its vision was to provide high-quality, nutritious products that promote a healthy lifestyle. The challenge was to create a brand identity that would capture the attention of health-conscious consumers and stand out in a competitive market.

CHALLENGE

1. The primary challenge was differentiating the brand in a saturated market where many established players dominate the dry fruits and seeds sector.

2. The client wanted to appeal to health-conscious individuals who value nutrition and wellness. They needed a brand that would convey the benefits of their products freshly and engagingly.

3. Moreover, the client sought to integrate their message of health and vitality with a distinctive visual identity.

Our Approach

1. Our expertise for Amaryllis successfully addressed all the challenges while telling a compelling story of authenticity, women empowerment, and premium quality.

2. By incorporating the illustration of a local woman working, we tied the product to the larger narrative of women’s empowerment. This small but mighty design element added depth to the packaging, setting it apart from other products on the shelf.

3. Additionally, the statement supporting women farmers reinforced the brand’s ethical stance, making it a socially conscious choice for consumers. The product’s minimalist design with cultural hints made it attractive to modern, urban consumers who value both aesthetics and authenticity.

4. We use wave patterns to symbolize health and freshness, a funky mascot to add personality and approachability, and modern fonts to ensure the brand feels contemporary and relevant.

5. We chose modern, clean fonts to ensure the brand’s visual identity was contemporary and aligned with current design trends. The typography was selected to be easy to read and to complement the wave patterns and mascot, creating a cohesive and appealing brand image.

Final Result

1. The combination of wave patterns, a funky mascot, and modern fonts created a distinctive and memorable brand identity. The visual elements resonated well with the target audience, making the brand easily recognizable and appealing.

2. The brand saw an initial solid sales performance, with products quickly gaining traction in the market. The unique packaging and marketing strategies contributed to a successful launch, with the brand establishing a solid presence in both online and offline retail channels.

3. The brand successfully differentiated itself from competitors through its innovative design and clear messaging. It positioned itself as a leading choice for health-conscious consumers seeking high-quality, nutritious dry fruits and seeds.