+91 9871541144
+91 9871521144

Patanjali
Shishu Care

OUR ROLE

-CONCEPTUALIZATION
-RESEARCH
-PACKAGING DESIGN

Patanjali, a leading brand synonymous with 100% Ayurvedic products, approached Expand Buzz with a unique challenge: to design packaging for their Shishu Care baby products. Their vision was to marry modern aesthetics with the timeless principles of Ayurveda, creating an approach they termed “modern yet Ayurvedic.” This initiative aimed to appeal to contemporary consumers who seek the benefits of traditional Ayurvedic wisdom in a modern context. Our task was to develop packaging that stands out on the shelves and communicates the brand’s commitment to natural, safe, and practical baby care solutions. By integrating sleek, modern design elements with subtle Ayurvedic motifs, we aimed to create a visual narrative that bridges the gap between tradition and innovation. This case study explores how we successfully executed this vision, delivering packaging that reflects Patanjali’s ethos while resonating with a new generation of health-conscious parents.

OUR
ACHIEVEMENT

-Our design pitch for Patanjali’s Shishu Care baby products was ultimately selected despite stiff competition from several major agencies.

-This selection highlighted our exceptional ability to comprehend and align with Patanjali’s vision, demonstrating our expertise in seamlessly blending modern market trends with the brand’s Ayurvedic heritage.

Our Approch

-Creating a unique brand identity and packaging is crucial in a competitive market.

-Adhering to its brand guidelines, the company should develop creative concepts to enhance brand recall among customers.

-The primary challenge was creating a theme that seamlessly adopted modern market trends while holding true to the brand’s rich Ayurvedic legacy.

-We needed to balance innovative, contemporary design aesthetics with the traditional principles of Ayurveda, ensuring the packaging appealed to modern consumers without compromising the brand’s authenticity.

-This delicate balance required extensive research, creative innovation, and a nuanced approach to design, reflecting the purity and efficacy of Ayurvedic baby care products in a visually engaging and market-relevant manner.

-Create packaging designs with a minimalistic look that effectively communicates the brand’s message of quality