Kilembero

OUR ROLE

-CONCEPTUALIZATION
-RESEARCH
-BRAND LOGO DESIGNING
-PACKAGING DESIGN

Kilombero, a Tanzania-based brand offering white and brown rice, approached us to elevate their packaging with a standout and professional design. They sought a unique solution that would reflect the brand’s quality and make a lasting impact in the competitive Tanzanian market.

The Challenge

-The client approached us with a clear objective: to make Kilombero rice stand out in the highly competitive Tanzanian market. Despite offering high-quality rice, the brand needed packaging that reflected its premium nature and made an impact on store shelves.

-The client wanted the packaging to look professional, unique, and memorable, giving it an edge over other rice brands in Tanzania.

-Their vision was to create packaging that communicated authenticity while also appealing to modern consumers.

-They emphasized the need for a design to differentiate Kilombero from competitors and establish it as the best rice brand in the market.

-They sought a balance between simplicity, elegance, and powerful shelf presence, aiming to elevate the brand and win over a diverse range of customers.

Our Approch

-The branding of Kilombero was carefully crafted to represent our commitment to quality and sustainability. We wanted a logo that captures the essence of the rice fields and Tanzania’s natural beauty.

-We chose a green background for the logo, symbolizing the fertile rice fields from which our premium rice is harvested. The color green also communicates the sustainability and eco-friendliness central to our brand’s values.

-To ensure that our brand identity instantly communicates the nature of our product, we integrated a rice leaf into the logo design. This visual element connects our product to its source and makes Kilombero immediately recognizable as a rice brand.
Regarding packaging, our goal was to create something simple yet powerful.

-We wanted the packaging to reflect the quality and natural essence of our rice while also standing out on the shelves. For Kilombero, we designed two primary variants—white rice and brown rice—each tailored to meet different consumer preferences while maintaining a cohesive brand identity.

Final Result

-Our branding and packaging efforts result in a cohesive, authentic representation of what Kilombero stands for.

-The green, rice leaf-infused logo connects our product to its roots in Tanzania’s Kilombero Valley.

The simple yet striking packaging ensures that our rice stands out on the shelf while reflecting the quality and care in every bag.