Gully Bites

OUR ROLE

-CONCEPTUALIZATION
-RESEARCH
-BRAND STRATEGY

The story begins with a simple yet powerful idea: revolutionizing people’s experience of street food often overlooks street food due to hygiene concerns. The client’s vision aims to change that perception by preparing street food cleanly and safely. The client believes everyone deserves to enjoy the mouth-watering flavors of street food without compromising on cleanliness. He understands the hustle and bustle of urban life and aims to provide a quick, convenient, and safe dining experience for all. His vision is to offer the taste of famous street foods from all states under one roof, ensuring hygiene and taste. His passionate nature and enthusiastic approach to structuring his ideas correctly made him collaborate with us. We started their project with the brand name, and then they associated us with their complete packaging design for their food outlet in and out. Our strong portfolio motivated him to approach us for this project.

Challenge

-The client is looking for a unique tea brand called “Royal Mountain Theme,” with packaging that reflects a sense of royalty design that helps generate brand awareness as their idea was different and new in the Indian market.

-They intend to evoke a historical ambience for their audience and provide something exclusive for the market and their customers.

-Wanted to communicate their brand message in a creative and engaging manner. Furthermore, they desire a design that flawlessly complements the product and its taste.

Our Approach

-An innovative designing strategy for royal mountain tea has been developed. Our challenge was to surpass Rugmam Tea’s position and surprise their clientele with something better and unique.

-We have decided to design the theme of Royal Mountain Tea based on the “Kangra Fort theme”. This will be something new for the market, and as the client mentioned, wanting to take the audience back to history, we will be able to do that as well

-Packaging that used a beige background with Kangra Fort illustrations made the product visually appealing and simple for customers to understand.