Amaryllis

OUR ROLE

-CONCEPTUALIZATION
-RESEARCH
-PACKAGING DESIGN

In the bustling world of spices, competition is fierce, and standing out on the shelves requires more than just good product quality. Our team was approached by a Mumbai-based spice brand – “AMARYLLIS”, that specializes in curating high-quality spices sourced from various regions across India, such as Kerala, Rajasthan, and Lakadong. Their mission was to bring authentic, regionally sourced flavors into consumers’ kitchens, but they needed a packaging solution that would highlight the uniqueness of their sourcing while resonating with the modern, urban audience. This case study dives deep into our approach, the challenges we encountered, and the solutions we developed to create packaging that communicated the brand’s authenticity and regional specificity while also creating a strong visual identity.

CHALLENGE

Our client’s brand had a clear USP: the spices were not just generic offerings but curated from regions renowned for specific spice cultivation. Additionally, reinforcing the brand’s commitment to supporting women’s empowerment.

-The brand wanted to emphasize that each spice was sourced from its origin, giving consumers the assurance of authenticity. However, this message needed to be communicated visually on the packaging.

-While the spices were authentic and sourced from the best regions, the packaging also needed to reflect the premium nature of the product. The client targeted urban consumers willing to pay more for quality but was also accustomed to sleek, modern packaging.

-In a crowded market, where numerous spice brands competed for attention, the packaging had to be unique enough to grab the customer’s eye.

-Alongside authenticity and quality, the client wanted the packaging to reflect their support for women farmers, particularly in regions like Lakadong. This social impact message must be subtly integrated into the design without overpowering the product’s premium appeal.

Our Approach

-To tackle these challenges, our team developed a multi-step approach focusing on research, design strategy, and storytelling.

-We began with an in-depth discovery process to understand the client’s brand vision and the unique story behind their product sourcing.

-Understanding the modern, urban consumer prioritizing authenticity and premium quality helped us refine our design direction.

-Our next step was to craft a cohesive brand story. We conceptualized taking the consumer on a “spice journey” across India, which would be communicated through text, design, and colors on the packaging.

-To address the client’s challenge of highlighting women’s empowerment , we crafted a design approach that placed a woman farmer at the forefront of the packaging. This woman became the central visual element at the front of the pack, symbolizing the brand’s commitment to empowering women.

-We wanted the brand to maintain a unified look that could be easily recognized. This was achieved through consistent typography, logo placement, and minimalistic design elements that bound the packages together. We incorporated a leafy pattern on both sides of the packaging. This pattern not only added a touch of elegance and continuity across all its different variants.

-The fonts were carefully selected to balance modernity with tradition. The font was clean and modern, ensuring legibility. This balance gave the packaging a contemporary feel while honoring the traditional roots of the spices.

Final Result

1. Our expertise for Amaryllis successfully addressed all the challenges while telling a compelling story of authenticity, women empowerment, and premium quality.

2. By incorporating the illustration of a local woman working, we tied the product to the larger narrative of women’s empowerment. This small but mighty design element added depth to the packaging, setting it apart from other products on the shelf.

3. Additionally, the statement supporting women farmers reinforced the brand’s ethical stance, making it a socially conscious choice for consumers. The product’s minimalist design with cultural hints made it attractive to modern, urban consumers who value both aesthetics and authenticity.