In the current era, majority of the individuals are health-focused and are determined to follow a nutritious long life. We have many gifts that are driven by the nature, one among them is the fruits. Being the natural medicine of the globe, dry fruits help to enhance every individual’s nutrition to fight against all common illnesses. If you are an entrepreneur, who desires to produce your dry fruit in the market, the foremost thing that needs to be considered is the dry fruits packaging design and the outer packaging. There are numerous types of packaging solutions from zip pouches to packets and boxes, it is essential that you should be packed your product in an air-tight and moisture-protected system. Indeed, the feelings of nuts packaging design should be engaging, attractive, and natural that gives the finishing effect to the end-user.

Why is dry fruits packaging design so important?

According to international packaging design surveys, it is clear from the graph that more than 60% of the buying decision are based on emotion. It is a fact that customers only pick the food packaging design if it creates a visually engaging feel for them. In order to make your dry fruits brand stand out in the market, the only tool is to give it a brand identity, which is possible only through an effective packaging design.

As an FMCG brand, the two critical factors that should be considered in packaging are its durability and proper branding. Moreover, your food packaging design should communicate your brand identity to customers when the products are placed at the grocery store. Only you have a short time to seize their attention.

What are the important elements of dry fruits packaging design?

Let’s have a deep look into the various essential elements of dry fruit packaging design:

1. Material

The foremost element that should be sourced is the packaging material. In the modern market, as the technologies are well established, the options are vast. Therefore, you need to choose the material by understanding the quality of the products and the target audience. Whether you are choosing high-quality pouches or standard stand-ups, the primary purpose is to keep your product secure.

Before you choose a material, you need to look at the shapes, materials, and other components of the design of their packaging, and you need to ensure that it works for your product and makes you stand out in the market.

2. Colour

Similar to your logo, colour is also an essential factor that you need to work on while making the packaging design. Every product category has a standard colour shade when it comes to cosmetics, FMCG and so on. Therefore, resounding these shades into your packaging design is the prominent method to swiftly communicate your brand’s presence.

For example, when we look at brands like KFC, Pepsi, and McDonald’s, we can see that they follow a minimalistic feel, and we can see they deliver an outstanding impression of their branding.

3. Typography

The third important element that we should consider in packaging design is typography. It is a reality that most times we don’t give much importance to our selection of fonts. However, the importance of font is a remarkable factor when we get the final output. Especially, in dry fruit products, we have many USPs to mention. So, it is important that we placed them in the appropriate position that is readable to the consumer.

When it comes to font, we need to be concerned regarding the height, width, and spacing allotted to it, only then we’ll end up delivering the final output. Moreover, in the present era, we are fulfilled with customized fonts, a professional dry fruit packaging design agency can help in getting the right output that suits your purpose.

4. Imagery

We are living in a country where there are both literate and illiterate people exist. Therefore, we cannot develop a design that suits only one category. As humans, our eyes first look for imagery to pick the product. The quality of imagery decides the quality of the product. If a customer sees the packaging and didn’t get what is inside it, then there is no use for the packaging design. There are many applications where you will get a high-resolution picture of any product, but picking up the appropriate one that enhances your overall design is not everyone’s cup of tea. In such a situation, we will understand the importance of expert designers and a professional packaging design agency who help you to get the work done aesthetically.

5. Regulatory Information

Almost many products, precisely food products contain a certain amount of ingredients and nutritional information on the packaging. It is essential that we should follow the guidelines issued by the government like FSSAI and so on. Moreover, exhibiting crucial information regarding the product helps manage customer expectations and increase customer satisfaction. The better the customer catches your product, the more likely they tend to purchase it.

Conclusion

With this blog, I hope you get an idea about the importance of packaging design in the dry fruit segment. When you develop a product with a great investment, the primary goal is to make them shine in the market and increase sales. So, as a branding and packaging design agency in Delhi, Expand Buzz is successfully flourishing in the market by developing many brands worldwide. Connect us to know more.