Berlin

OUR ROLE

-CONCEPTUALIZATION
-RESEARCH
-BRAND LOGO
-PACKAGING DESIGN
-PRODUCT CATALOG DESIGNING

Berlin Paints, a Pune-based client specializing in high-quality paints, approached Expand Buzz, our branding and design agency, with a clear objective: to establish a distinctive brand identity that would stand out in the competitive paint industry. With a saturated market filled with well-established competitors, Berlin Paints needed more than just a functional product; they required a cohesive brand experience that conveyed trust, innovation, and premium quality.

Berlin Paints’ directive was clear: “Make us stand out in the market.” Their goal was to not only compete with established brands but also to present themselves as an innovative player offering high-end paint solutions. Our agency took on the challenge to create a compelling brand logo and exclusive packaging design that would encapsulate Berlin Paints’ vision and give it a unique edge in the market.

The Challenge

Berlin Paints approached us with three key challenges:

-With numerous established paint brands already dominating the market, Berlin Paints needed a distinctive visual identity that would differentiate them from competitors.

-The client wanted a memorable brand logo that would instantly resonate with both professionals (architects, contractors, and painters) and consumers (homeowners and DIY enthusiasts). They wanted to be seen as a company offering high-quality products with a modern touch.

-The packaging had to stand out on the shelves. It needed to reflect the product’s premium quality while also being visually appealing and functional. The design had to balance aesthetics and practicality to capture consumer attention in both retail and wholesale environments.

Our Approch

-At Expand Buzz, we follow a strategic, client-centered process to deliver the best branding solutions. For Berlin Paints, we broke our approach down into the following .

-Before diving into the creative process, our team conducted thorough research on the paint industry. We studied Berlin Paints’ competitors, analyzed current design trends, and identified consumer preferences.

-We noticed that many established paint brands followed conventional designs, relying heavily on industrial aesthetics with bold colors and direct messaging. To stand out, Berlin Paints would need a fresh approach — something modern, sleek, and sophisticated.

-We also gathered insights from Berlin Paints about their product qualities, target audience, and brand vision. This collaboration helped us define their brand personality: innovative, premium, and customer-focused.

-With research in hand, we outlined a branding strategy that revolved around creating an image of modern elegance. We decided to focus on simplicity, elegance, and symbolic representation that could easily connect with Berlin Paints’ target audience.

-The packaging would focus on making the brand look premium, visually striking, and functional. The use of colors, materials, and typography would play a crucial role in ensuring that the packaging design stood out on retail shelves.

-The logo’s sleek design also featured a subtle brushstroke element, hinting at the company’s core product—paint—while reinforcing creativity and craftsmanship.

-The packaging featured modern typography with clean, legible fonts to ensure that key product information was easy to read. We also incorporated simple, icon-based imagery that conveyed the product’s unique features without overwhelming the design.

Final Result

The impact of the rebranding was quickly noticeable:

-The new logo became synonymous with quality, and Berlin Paints started gaining recognition in professional and consumer markets alike.

-The exclusive packaging design attracted more customers, leading to a notable increase in retail sales. Customers appreciated the design’s aesthetics as well as its practicality.

-Berlin Paints successfully carved out a niche for itself in the highly competitive paint market. They are now seen as a forward-thinking, premium brand with a modern appeal, setting themselves apart from older, more traditional competitors.

-The collaboration between Berlin Paints and Expand Buzz resulted in a cohesive, modern brand identity that elevated the company’s presence in the market.

-Our approach of blending modern design elements with functionality and sustainability helped Berlin Paints achieve their goal of standing out and thriving in a competitive environment.