Alobliss

OUR ROLE

-CONCEPTUALIZATION
-RESEARCH
-PACKAGING DESIGN
-PRODUCT CATALOG DESIGNING

Alobliss, A Gurgaon-based brand, approached Expand Buzz with the objective of launching their new product line of Aloe Vera-infused fruit juices. Alobliss wanted to enter the health-conscious beverage market with a unique offering that combined the natural health benefits of Aloe Vera with the refreshing taste of fruit juices. This category had immense potential given the rising trend of wellness beverages, but it was also highly competitive, with both established brands and more minor players offering similar products. The primary challenge was making Alobliss stand out in a crowded market while maintaining a solid appeal to health-conscious consumers.

The Challenge

-The client wanted his brand to stand out among competitors promoting health-oriented fruit beverages.

-As a new player in the beverage industry, Alobliss faced the crucial task of building significant brand awareness from the ground up. This was a key step in generating buzz in the market before and after the product launch, a task that was equally important and challenging.

-The brand needed to appeal to both younger consumers seeking trendy health products and older generations interested in the wellness benefits of Aloe Vera.

-With these requirements in mind, Alobliss challenged Expand Buzz to create an outstanding branding strategy to build long-term brand loyalty.

Our Approch

-Expand Buzz took on the challenge by developing a holistic strategy that combined market research, branding and product positioning.

-We began by conducting thorough market research to understand the competitive landscape, consumer preferences, and gaps in the market that Alobliss could fill. We moved on to creating a distinct brand identity for Alobliss that would resonate with our target audience while differentiating the product from competitors.

-To reflect the brand’s fresh and natural ethos, we designed packaging that incorporated vibrant colors and a minimalist design, choosing creative fonts and focusing on the key ingredients—aloe vera and fruits.

-The bottles featured clear labeling with transparent sections that showcased the juice’s natural colors, evoking feelings of purity and freshness.

-Alobliss’s story was developed around the concept of ‘Blissful Wellness’—integrating the calming, healing properties of aloe vera with the invigorating taste of fresh fruits.

-The brand’s messaging highlighted the origins of aloe vera and its health benefits, creating an emotional connection with consumers who value natural remedies.

Final Result

-Alobliss successfully entered the competitive wellness beverage market by leveraging a comprehensive brand strategy emphasizing health, wellness, and flavor.

-Expand Buzz’s 360-degree approach ensured that Alobliss stood out in a crowded market and built long-term brand loyalty and growth.