Karikaalan

OUR ROLE

-CONCEPTUALIZATION
-RESEARCH
-BRAND LOGO DESIGNING
-PACKAGING DESIGN

At Expand Buzz, we take immense pride in working with diverse brands across industries, helping them develop a unique identity that resonates with their core values and target audience. One of our most notable projects has been with Karikaalan, a premium non-alcoholic beverage brand from Coimbatore. Karikaalan approached us with the challenge of creating a standout brand and packaging design that would make a lasting impression on consumers and set them apart from the competition in a highly competitive market.

The beverage industry is saturated with brands competing for attention on crowded shelves. In particular, the non-alcoholic segment, which includes soft drinks, energy drinks, and health-focused beverages, requires innovative branding strategies to stand out.

The Challenge

Karikaalan, although a high-quality product, needed a fresh, modern, and appealing look that would:

-The brand sought to position itself as a premium non-alcoholic beverage, catering to a discerning consumer base. The challenge was to communicate quality, class, and exclusivity through its branding and packaging design.
-With numerous established and emerging players in the non-alcoholic beverage industry, Karikaalan needed a design that would distinguish it from its competitors locally in Coimbatore and across India.

-The client wanted its brand to look bold and clean, exuding confidence and clarity while being eye-catching and unique.

Our Approch

Our team at Expand Buzz undertook a comprehensive process to create the ideal brand and packaging design for Karikaalan, focusing on several key elements:

-We conducted thorough market research to ensure the branding and packaging would resonate with Karikaalan’s target audience. We started by understanding Karikaalan’s core values and the message they wanted to convey to their target audience. It was clear that the brand aimed to evoke a sense of tradition, quality, and premium craftsmanship combined with modern sensibilities.

-The brand name ” Karikaalan” draws inspiration from Tamil history, invoking a sense of pride and strength. This influenced the direction of the design, leading us to create a strong visual identity that embodies these qualities.

-We developed a bold and clean logo that represents strength and confidence. The design’s simplicity ensured that it remained timeless and versatile, able to be used across various platforms and mediums.

-The logo also needed to resonate with consumers at first glance, hence the use of straightforward, legible typography and a distinctive icon that reflects the essence of Karikaalan’s brand identity.

-We incorporated creative patterns into the packaging that complement the brand’s logo. The patterns ensured the packaging stood out, capturing consumer attention immediately. We carefully selected the colour palette to reflect the brand’s bold and confident identity while ensuring the product looked clean and uncluttered.

-This approach gave the packaging an elegant and modern look, ensuring it aligned with the brand’s premium positioning.

Final Result

The collaboration between Karikaalan and Expand Buzz resulted in a brand and packaging design that met and exceeded the client’s expectations. The final product achieved the following results:

-The new branding and packaging gave Karikaalan the premium perception it was aiming for. Consumers associated the brand with quality, class, and sophistication, which helped the product stand out from its competitors on the shelves.

-The bold, clean design created a sense of confidence and trustworthiness, making it easier for consumers to choose Karikaalan over other brands. Karikaalan’s new packaging design was an immediate hit in the market.

-The combination of boldness, minimalism, and cultural relevance made it a standout example of successful branding in the beverage industry.