+91 9871521144
+91 9871521144

RUGMAM
TEA

OUR ROLE

-CONCEPTUALIZATION
-RESEARCH
-PACKAGING DESIGN

Rugmam, a premier brand based in Delhi, caters exclusively to the niche market with its exceptional organically grown Kangra Orthodox tea. This fully 100 % pure oxidized tea with no added flavors, characterized by its rich amber hue, offers a sophisticated flavor profile. With subtle hints of wild grass, a captivating smoky aroma, and a sweet pine flavor, Rugmam’s tea is a true sensory delight. Crafted in small batches and dried over a smoky pine fire, this Smoked Black Tea, also known as Lapsang tea, delivers a unique and indulgent experience.Rugmam’s commitment to quality and purity makes it the perfect choice for discerning tea enthusiasts seeking a premium tea experience.

Challenge

-The client is looking for a unique tea brand called “Royal Mountain Theme,” with packaging that reflects a sense of royalty design that helps generate brand awareness as their idea was different and new in the Indian market.

-They intend to evoke a historical ambience for their audience and provide something exclusive for the market and their customers.

-Wanted to communicate their brand message in a creative and engaging manner. Furthermore, they desire a design that flawlessly complements the product and its taste.

Our Approach

-An innovative designing strategy for royal mountain tea has been developed. Our challenge was to surpass Rugmam Tea’s position and surprise their clientele with something better and unique.

-We have decided to design the theme of Royal Mountain Tea based on the “Kangra Fort theme”. This will be something new for the market, and as the client mentioned, wanting to take the audience back to history, we will be able to do that as well

-Packaging that used a beige background with Kangra Fort illustrations made the product visually appealing and simple for customers to understand.