We all welcomed a new year with new hope and perspectives. Similar with other changes, packaging also evolves at prompt speed. Now that there are no barriers to small players, even they can equally compete with the bigger giants, thanks to the digital technologies and packaging design agencies.

As we know that, as a brand, we only have 7 seconds to catch customer’s attention and pick that unique pouch of their favourite much products from the grocery store. From our last 10 years of experience, we have witnessed and move ahead with new designing trends and strategies. In this blog, we’ve put together the upcoming packaging design trends of 2023 that change the face of many small and bigger brands of the world.

Why is food packaging design so important?

According to the recent research, it is confirmed that more than 70% of purchasing decisions are happening in-store only if you create an attractive food packaging design, it generates a visual appealing to the customers, which in turn results in a positive impact on sales. Excellent package design motivates customers to reach out to those products and stick on to the brands instead of thinking about alternatives.

Why brands are concerned about packaging and design? It’s because, packaging is the foremost thing that a consumer observes before the product itself. Therefore, it’s the responsible of a brand to choose the best food packaging that protects their product and makes them engaging to their target audience so that they can buy it within the first glimpse. Remember, you have only some seconds to influence customers that too non-verbally. Thus, food packaging design is an essential thing for the success of a product.

How do customers most benefit from good food packaging design?

Let’s discuss the major factors that helps a brand that have an attractive food packaging design:

1. Better Purchase Decisions

As we discussed, the foremost factor a customer notice about the product is the packaging. It is the tool that conveys the quality of our brand and product to the customers. If a customer chooses your product over others from a shelf, then that’s the win of the packaging design. Whether it’s the colour, font or imageries on the packaging design or your outstanding logo that catches the customer’s mindset. Everyone has their own preferences and choose product with a swift buying decision. Moreover, in the present era, technologies like QR code, NFC makes it more engaging to customer and gets all the details with one scan over the packaging.

2. Brand Recall

First impression is the best impression! Customers always prefer to purchase from a brand they are familiar and have trust. No other marketing strategies can help as a powerful packaging design do. When a customer once purchase the product, they remember either the name, logo or packaging design and the second time they visit the store, they rush to that corner and pick the product from their recalling power. For example, when we see the big M on yellow background, it’s confirmed that there is a McDonald’s there. Same with every other big brand, so branding is the only tool to increase the brand recall.

3. Engagement

An engaging packaging design that drags the customer and create a positive impact is always an asset to the brand. When there is an increase in the level of engagement, customers can easily connect with the brand, which influence their buying decisions. According to the latest studies, if a brand has fully engaged customers, there will be a 23% increase in their revenue, profitability and relationship growth. It’s the responsibility of a professional packaging design agency in delhi to get the work done for you and the best part is to approach a professional team who can do the work for you.

Here are the food packaging design trends of 2023 for inspiration:

Conclusion

Creating a professional food packaging design is a very critical aspect and not everyone’s cup of tea. To develop the best design, you should have the appropriate design tools that leads in visualising the product’s packaging before it hits the shelves. If you are a pioneer or an established brand who is looking to elevate your brand to the next level, you can reach out to us. Expand Buzz is one of the trusted and reliable branding and packaging design agency where you can submit your brand safely and get the best result with our experienced designers and team.