The current scenario is gifted with inventive technologies and upgradations which results in the elevation of pouch packaging design ideas too in the market. Are you a pioneer in the market or an established brand entrepreneur who looks to uplift your brand, then you must have a deep understanding about the wide varieties of pouch packaging that are emerging in the industry.

According to the latest research, pouch or flexible packaging is considered as the prominent mode of packaging in the market where the number stood at 21% in total. Moreover, it is a fact that almost 71% of customers opt to go for a product that is packaged in such medium like pouch or flexible due to its convenience and reliability. 

What Makes Pouch Packaging Design Unique?

As we judge a book by its cover, products are generally determined by their packaging design before a customer purchase them. When purchasing decisions are heavily dependent on this particular element, it is essential that you need to get the packaging design done from an experienced packaging design agency.

A pouch packaging become unique when it gives a visual attractiveness and a distinctive factor that truly appeal to customers. Although, there are multiple factors that defines uniqueness, packaging designs should grab the attention for the shelf and draws customers to buy the product. By implementing proper colour, font, imageries and theme gives life to a packaging design and only if someone who has the deep knowledge in the market can create such a unique design for a brand.

Types of Software Used in Pouch Packaging Design

Let’s have a look into the different types of software that are majorly used to create an attractive pouch packaging design:

1. Adobe Illustrator:

Adobe Illustrator is one of the topmost product packaging design software which is popular for its customary features that meets the industry standards and are ruling the market since many years. In general, Adobe Illustrator or commonly known as AI is a vector-based design software that significantly allows brands to create and implement the best product packaging design solutions with engaging or attractive visuals.

The features on AI software consist of automated tools that leads in developing creative process that makes brands task easier by developing attractive designs for their products and brand identity.

2. Photoshop:

Adobe Photoshop is the second commonly used designing software that allows you to create and edit packaging designs and other 3D objects in real time. In this system, you have more options to develop the designs by creating concepts from scratch and executing theme, colour, font, imageries then adjusting the shading and other angle perspectives that giving life to the design. The program is easier to create 2D and 3D objects. Indeed, you can easily create a distinctive style and execute any kind of packaging design ideas with the help of basic tools.

3. Canva:

Canva is one of the most prominent and powerful design tools that are wisely used in product packaging. No matter whether you already have an existing design template or create from scratch, Canva guides you to curate the best and perfect visual assets for your packaging solutions with ease.

Having more than 250,000+ templates with different product packaging designs and its outlets, as per designers view, they consider it as the best software to use. You just need to pick the appropriate packaging size, add elements, imageries or vector designs and edit the design, then finally download the final files.

Top 5 types of Pouch Packaging Designs
Now let’s discuss the major 5 types of pouch packaging that are commonly available in the market:

1. Tea Pouch Design:

From the earlier times itself, teas are packed in pouch packaging due to its ease of transportation and longer shelf period. Once a tea is packed, it might take weeks or months to reach at the end customer, so it should be properly packed such that no damages might happen to the product. As these goods are transported in bulk and taken care without much precautions, tea pouch packaging’s are the best solution.

For creating a better tea packaging design, you need to approach a professional tea packaging design agency who has a clear understanding about the market and trends so that you can stand out in the market and create a unique brand identity.

2. Snacks Pouch Design:

Being one of the competitive segments in the market, there are abundant of namkeen brands popping up on daily basis. Therefore, the major reason of using pouches in the market is to get stand out from others. It fascinates the maximum attention and develops higher brand awareness. You will get enough space to enhance the product features, USP, graphics to catch the customers and generates the element of trustworthiness among them.

For creating an outstanding snacks packaging design, you need to approach a professional snack packaging design agency who has a clear understanding about the market and trends so that you can stand out in the market and create a unique brand identity.

3. Masala Pouch Design:

India is famous for its tradition as well as its richness in spices. Our country is among the topmost region when it comes to the manufacturing and production. For spices, the safest and convenient means of packaging is pouch itself. As they are in raw or powder, there won’t be any harm or damage to the product if it’s placed in masala pouch packaging solutions. Customers also prefer to purchase the products that are placed in pouch packaging than others like bottles or can.

For creating an excellent masala packaging design, you need to approach a professional spice packaging design agency who has a clear understanding about the market and trends so that you can stand out in the market and create a unique brand identity.

4. Rice Pouch Design:

Pouches are the best and popular solutions for most rice products. As rice products are packed in much bulk form than others, there is nothing to get damage internally and they have a long-lasting shelf life. But these products are handled roughly and there are chances that packaging might get destroyed. That’s the major reason people prefer to choose pouch packaging solutions for rice products.

For creating a better rice packaging design, you need to approach a professional rice packaging design agency who has a clear understanding about the market and trends so that you can stand out in the market and create a unique brand identity.

5. Dry Fruit Pouch Design:

After spices, the second prominent segment is dry fruits in the market. There are a huge number of brands in the region when it comes to this category by introducing different varieties of dry fruits in various forms and texture. Therefore, creating an attractive dry fruit pouch design is essential to stand out in the market.

For creating an engaging dry fruit packaging design, you need to approach a professional dry fruit packaging design agency who has a clear understanding about the market and trends so that you can stand out in the market and create a unique brand identity.

Conclusion

Pouch packaging design in the present era will significantly elevate the manufacturing and production areas of packaging companies. Different ideas are emerging up daily and a good designing agency always move ahead with their innovative solutions. If you are looking for an innovative pouch packaging design for your brand, you are free to contact Expand Buzz. We are one of the leading packaging design agency in India with more than 10+ years of experience in this industry. Connect us and we’ll help you to develop an enormous brand as per your dream.